1. Trade fairs can be extremely effective outlets to showcase a company's products and services to large numbers of customers and potential clients. TRUE FALSE
2. A trade fair booth should be _______________ and _______________. outlandish, capture interest attractive, passive attractive, capture interest subdued, passive
3. Giveaways can be used to generate traffic at a trade fair. When handling giveaway food items you should always wear food serving gloves if the item is not wrapped. Ideally, all giveaway food items should always be _______________ in order to lessen the chance of contamination. candy individually wrapped refrigerated served unwrapped
4. Networking, which is also referred to as _______________, is an important aspect of the trade fair because it puts you into contact with potential customers. knuckle busting the limp fish pumping working the floor
5. Products and Services, Product Demonstration, Exhibit Design, Booth Staff, Literature, and Brand Recognition are what draw visitors to a trade fair booth. Out of the six items listed, which two are most effective in drawing visitors? Product and Services, and Product Demonstration Exhibit Design and Booth Staff Literature and Brand Recognition Products and Services, and Booth Staff
6. Products and Services, Product Demonstration, Exhibit Design, Booth Staff, Literature, and Brand Recognition are what draw visitors to a trade fair booth. Out of the six items listed, which two are least effective in drawing visitors? Product and Services, and Product Demonstration Exhibit Design and Booth Staff Literature and Brand Recognition Products and Services, and Booth Staff
7. An audiovisual display is a feature used to attract customers to a trade fair booth. When using this feature the music should be loud so that it will draw attention. the audiovisual need not relate to your product or service line. it is important that the music is played at a level so as not to disturb the booths around your booth. there is no need to prepare the audiovisual presentation in advance of the trade fair.
8. When working a trade fair booth, remember to sit at your booth, especially when your feet are tired. eat while manning the booth because if you get too hungry you won't be effective. create barriers to traffic so that people will naturally be moved into your booth. always smile!
9. Training the booth staff before the trade fair will increase the effectiveness of your trade fair booth. have little effect on the successfulness of your trade fair booth. use up valuable time that could be spent on the designing of the trade fair booth. not prove to be cost effective.
10. At a trade fair, a company's marketing and sales message must be effective because a company has approximately _______________ to attract a potential customer. seven to ten seconds seven to ten minutes ten to fifteen seconds ten to fifteen minutes
11. A contributing factor to the successfulness of a trade fair is the _____________, which allows the company to touch base with potential customers while the trade fair is still fresh in their mind. to-do list debriefing follow-up evaluation
12. In your trade fair booth, logos, graphic indicators, and pictures should be large enough to see from a distance. readily visible. readily visible and small. readily visible and large enough to see from a distance.
13. All trade fairs have the same guidelines and regulations. TRUE FALSE
14. When participating in a virtual trade fair, a company must pay a ''real'' registration fee and also must pay the ''virtual'' fees associated with participation in the trade fair. TRUE FALSE
15. The best trade fair booths create interaction between presenters and the visitors. TRUE FALSE
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